The callow opportunism of local officials and the small town they represented lent moral weight to the vanquishing of the shark. Spielberg and team couldn't find a town on Long Island that looked desperate enough to keep beaches open on 4th of July weekend despite shark attacks. Steven Spielberg and his studio, Universal, had to move filming for "Jaws," too, from Long Island, where Peter Benchley's novel is set, to the fishing village of Menemsha in Martha's Vineyard. The sinister Hawkins National Laboratory is actually the main continuing education building on the campus of Emory University.
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The Duffer Brothers originally wanted to call Stranger Things " Montauk" and set the show in that coastal Long Island town of the same name as an homage to another seaside tale, their favorite movie "Jaws." Ultimately the logistics of production didn't allow for that, so what we now see as Hawkins, Indiana, is the Atlanta-metro area. The place where that balance tips dangerously for "Stranger Things" is on the autumn roads and frightening woods of Hawkins, Indiana. But nostalgia is not a harmless enterprise and their creation, at its best and worst, makes equally brilliant and dangerous use of it. In silly dreams, this makes the Duffers my soul brothers in Pony Velcro Sneakers. Besides "what is your favorite '80s movie?" and "when will they stop remaking my childhood?" the most common question I got on book tour was "What do you think of 'Stranger Things?'" It came out shortly after the release of "Stranger Things" Season 1. I wrote a book called " Brat Pack America: A Love Letter to '80s Teen Movies" which looked at American places as seen in the kinds of movies both the Duffers and I love. Many of these settings inspired "Stranger Things" creators Matt and Ross Duffer and are paid tribute to in Season 1 of the show. The fact that Hawkins, while fictional, has a become a memorable character in a show loaded with them (more Lucas this season, this fan requests) is itself a kind of '80s nostalgia: Take Shermer, Illinois (The fictional universe of writer/director John Hughes) Castle Rock, Oregon (setting of "Stand By Me") and the Goondocks (duh) as the short beginning of a very long list of movies from that time about the all-American small town as the ordinary backdrop of an extraordinary adventure.
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The largest image in the poster, other than a forbidding red sky, is a road sign reading "Welcome to Hawkins." Two weeks later at San Diego Comic Con, a full-sized three minute trailer screened to a packed auditorium and included the same road sign, reading this time "Leaving Hawkins, Come Again Soon." Assumption: The name and place "Hawkins, Indiana" is as much shorthand for and iconography of the series as " What about Barb?," The Upside Down and the '80s pop culture references everywhere you look. On July 11, Netflix confirmed this Friday's release date of "Stranger Things" Season 2 with an ominous 30-second teaser and poster.
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